Module 24Optional
Experimentation & MarTech Sprints
Turn feature flags, A/B tests and marketing telemetry into first-class Sprint content that connects code shipped to money moved.
6 lessons ~35 min 2 games Certificate included
This role module opens once you finish Foundations and pass its quiz. That way every learner shares the same Scrum baseline before specialising.
What you'll learn
- Lesson 23.1: Outcomes over outputs, actually
- Lesson 23.2: Writing PBIs for experiments
- Lesson 23.5: Feature flag hygiene and MarTech telemetry
- Lesson 23.6: Retros for experimentation teams
Full lesson list
- 1Lesson 23.1: Outcomes over outputs, actually6 min
- 2Lesson 23.2: Writing PBIs for experiments6 min
- 3Lesson 23.3: Game — pick the Sprint Goal for an experimentation iteration7 min
- 4Lesson 23.4: Game — Definition of Done for experiments and MarTech7 min
- 5Lesson 23.5: Feature flag hygiene and MarTech telemetry5 min
- 6Lesson 23.6: Retros for experimentation teams4 min
- Experimentation & MarTech Sprints quizEarn certificate